Quantitative
We combine proven methods with innovative analytics to solve real business questions. From quick-turn surveys to advanced modeling, we use the right approach for every need—delivering insights that are practical and impactful.
From Complexity to Clarity
We uncover what drives choice, pricing, and portfolio success. Our simulators test product, price, and package scenarios—while quadrant and perceptual maps make results easy to act on.
Capabilities include:
Simulators for product, price, and portfolio optimization
Sparse (50–100+ ideas), Barrier (purchase barriers), Duo (dual
metrics with quadrant maps)
Identify lineups that maximize reach with minimal overlap
Define customer groups for growth
Gabor Granger, DCM, Van Westendorp
“This is some of the best research I’ve seen. We should be using Summit more often” – CMO Sam’s Club
Fast & Flexible Surveys
Not every project needs complex analytics. Sometimes you need fast, reliable answers.
We design surveys that deliver clarity—whether it’s overnight results, in-store testing, or
quick-turn online studies.
Our process is built for speed without sacrificing quality.
Quality You Can Trust
Every study follows a three-phase process—before, during, and after fielding—so results stay reliable:
Before:
ID checks, fingerprinting, bot detection
During:
Real-time monitoring + CheatSweep™ algorithm
After:
Human + AI review, engagement scoring, cleaning