Sensory Analysis Research

Sensory analysis assists us in explaining how product acceptance is perceived or affected by one or more of the five senses.

Summit Research’s vast global sensory experience can assist your company in creating the appropriate research design and execution methods to meet your project objectives. Our advanced analytical expertise and ‘senior management ready’ reporting solutions pave the way for more comprehensive project discussions and quicker team alignment.

Common approaches include:

Sensory specific analyses:

Penalty analysis
Alienation analysis
Drivers analysis
Sensory segmentation
Conjoint/Trade-off analysis
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