Sometimes the numbers don’t tell the whole story.
Dialogue with customers gives us the deeper meaning or feelings behind the numbers. We have talked with moms, techno-wizards, kids, CIOs, doctors…whoever the target is—we’ve probably talked to them. We have conducted more than 1,000 focus groups in the past 10 years. Our ability to develop strong rapport with respondents and uncover the big ideas means you get richer insights to help drive success and growth in your business.
Some common tools we use:
- Shopper immersion
- Focus groups
- Online focus groups
- Bulletin board / chat groups
- Friendship / home parties
- In-home visits
- Shop-alongs
- Video observation